Obviously Awesome (April Dunford) (opens provider site in a new tab)
The clearest method for product positioning. Most marketing problems are positioning problems first.
Digital Marketing
SEO, paid ads, content, email, and analytics — without the growth-hack hype.
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15 picks · 12 free · 14 providers · curated by Rowland Kuru
Editor's intro
Editor's intro
Digital marketing is a field full of confident claims and very little evidence. This feed tries to separate the two: official platform training where the platforms know best, independent practitioners who publish their data, and a few books on positioning that will outlast any algorithm change. Nothing here promises overnight growth, because nothing reliable does.
Start broad so you understand how the channels connect — search, social, email, content, and paid ads — then go deep on the one or two that fit your business. Learn to measure before you learn to spend. The intermediate picks focus on copy and conversion, which improve every channel at once; the advanced ones cover positioning and analytics.
Start here
Inbound Marketing
HubSpot Academy's Inbound Marketing course is free, well-produced, and comes with a certificate that's recognized in many marketing job listings. It explains how content, SEO, social media, and email work together to attract people and turn them into customers — the mental model most modern marketing runs on. Yes, it's made by a company that sells marketing software, and the examples lean that way, but the fundamentals are sound and tool-agnostic. It's the best free overview before you specialize.
This week added
Occam's Razor (Avinash Kaushik) (opens provider site in a new tab)
Blunt, data-driven writing on analytics and measuring what matters. Still very relevant.
All picks
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Beginner · 7
How search, social, email, and ads fit together, plus the official training for the big platforms.
Ahrefs Academy (opens provider site in a new tab)
Free, thorough SEO courses from a tools company that publishes its own data.
Free
Beginner's Guide to SEO (opens provider site in a new tab)
The classic long-form SEO primer, kept up to date. Read it end to end once.
Free
Google Skillshop (opens provider site in a new tab)
Official training for Google Ads and Analytics. Required before you spend money on search ads.
Free
Meta Blueprint (opens provider site in a new tab)
Meta's official training for Facebook and Instagram ads. Learn the platform before trusting agencies.
Free
SEO Starter Guide (opens provider site in a new tab)
Google's own explanation of how to be found in search. Cuts through most SEO myths.
Free
Google Digital Marketing & E-commerce Professional Certificate (opens partner site in a new tab)
Search, social, email, analytics, and e-commerce with portfolio projects. Broad and job-oriented.
Paid Financial aid available Partner
The Complete Digital Marketing Course (opens partner site in a new tab)
A wide survey of channels in one course. Useful for small-business owners doing it all themselves.
Paid 30-day refund Partner
Intermediate · 5
Copywriting, conversion, and the tactics that measurably move results.
Copyhackers (opens provider site in a new tab)
Conversion copywriting taught with real tests. Improves every landing page and email you write.
Free Courses paid
Demand Curve library (opens provider site in a new tab)
Growth playbooks from a startup training firm. Practical frameworks for ads and landing pages.
Free
Marketing Examples (opens provider site in a new tab)
Short, concrete case studies of copy and growth tactics that worked. Refreshingly practical.
Free
Really Good Emails (opens provider site in a new tab)
A searchable gallery of well-designed emails. Borrow patterns instead of starting from blank.
Free
Seth's Blog (opens provider site in a new tab)
Daily short posts on marketing as trust and generosity. A counterweight to growth-hack thinking.
Free
Advanced · 2
Positioning and measurement — deciding what to say and knowing whether it worked.
Occam's Razor (Avinash Kaushik) (opens provider site in a new tab)
Blunt, data-driven writing on analytics and measuring what matters. Still very relevant.
Free New
Obviously Awesome (April Dunford) (opens provider site in a new tab)
The clearest method for product positioning. Most marketing problems are positioning problems first.
Paid New