MEDDICC (opens provider site in a new tab)
The qualification framework enterprise teams use to forecast deals. Learn its vocabulary before joining one.
Prospecting, discovery, negotiation, and closing — selling without being pushy.
15 picks · 10 free · 14 providers · curated by Rowland Kuru
Editor's intro
Almost everyone sells something — a product, an idea, a budget request, themselves in an interview. Professional sales has changed a lot in the past two decades: buyers now research before they ever talk to a rep, and the best salespeople act more like consultants than closers. This feed focuses on that modern, buyer-centred approach, with a strong thread of negotiation running through it.
If you're new to a sales role, start with a structured foundation and learn to run a good discovery call — asking questions and listening is most of the job. Founders doing their own selling should read Founding Sales and The Mom Test. Intermediate picks are tactical and drawn from people with numbers to back them up; advanced ones are for sales leaders.
Start here
HubSpot Academy's Inbound Sales course is a free, well-structured introduction to selling the way buyers now expect: identifying good-fit prospects, connecting with them through relevant outreach, exploring their actual problems, and advising rather than pitching. It's short enough to finish in a week and comes with a certificate. Pair it with a real practice habit — role-play a discovery call with a friend, or record yourself — because sales is learned by doing, not watching.
The qualification framework enterprise teams use to forecast deals. Learn its vocabulary before joining one.
Direct, practical training on prospecting and objection handling. Good for daily discipline.
Frameworks for recurring-revenue sales teams, from the bowtie model to SPICED discovery.
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How modern B2B selling works, discovery conversations, and negotiation basics.
Practical, templated advice on cold email, follow-ups, and pipelines for small teams.
Free, gamified modules on CRM and sales process. Especially useful if your team runs on Salesforce.
Research-backed persuasion for people who don't think of themselves as salespeople.
University of Michigan's practical negotiation course, with a real contract case. Useful for every deal.
Discovery calls are customer interviews. This teaches you to learn what buyers actually need.
Tactics from top performers — cold outreach, objection handling, and building a pipeline.
Top reps share specific talk tracks and tactics. No theory, all practice.
A thorough, free handbook for founders and first sales hires. Covers the whole cycle.
Analysis of recorded sales calls on what top reps do differently. Evidence over folklore.
Research-based articles from Harvard's negotiation program. Short, practical, and free.
Direct, practical training on prospecting and objection handling. Good for daily discipline.
A former FBI negotiator's tactics — mirroring, labeling, calibrated questions. Immediately usable.
Aaron Ross's playbook for splitting prospecting from closing. The origin of the modern SDR role.
Frameworks sales leaders use to qualify deals, forecast, and design teams.
The qualification framework enterprise teams use to forecast deals. Learn its vocabulary before joining one.
Frameworks for recurring-revenue sales teams, from the bowtie model to SPICED discovery.
SEO, paid ads, content, email, and analytics — without the growth-hack hype.
BusinessIdeas, customers, fundraising, and growth — learning from people who've done it.
Life SkillsStructure, delivery, and nerves — speaking clearly to a room, a camera, or a meeting.